The challenge
What needed to be true.
Turn a physical competitive idea into a legible mobile experience, then build the operational and content machinery needed to launch it credibly.
A real product, not a portfolio prop.
Overview
A mobile fitness game built around fast head-to-head circuits: complete the reps, hit the tile and race through the board. Product design, engineering, release preparation and the repeatable film format sit in one system.
The challenge
Turn a physical competitive idea into a legible mobile experience, then build the operational and content machinery needed to launch it credibly.
The response
Designed and iterated the application, authentication, themes, scoring and release surfaces while developing a three-part real-world matchup format that makes the product understandable on screen.
Evidence
Why it matters
An unusually complete founder build spanning interface design, code, product judgement, launch operations and video production.